Green Marketing


  • B. Jothikumar Department of Commerce, Rev. Jacob Memorial Christian Arts College, Ambilikkai, India
  • Nirmala Baby Department of Science and Humanities, Christian College of Engineering and Technology, Oddanchatram, India


Marketing, Sustainable, Customers, Products, Green


Green marketing is the selling of products that are implicit to be environmentally secure. It includes an extensive variety of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Green marketing refers to the method of selling products and services based on their environmental profits. Green marketing is becoming accepted as environmental sustainability is a crucial concern among consumers. Sustainable developmentshould be definitely ingrained in the company’s vision and goals.
Green Marketing is also known as environmental marketing or sustainable marketing. It refers to all activities that assist any swap intended to convince human needs and wants in such a way that the contentment of the said needs and wants occurs with the minimum detrimental impact on the normal environment.




How to Cite

B. Jothikumar and N. Baby, “Green Marketing”, IJRAMT, vol. 2, no. 4, pp. 26–28, Apr. 2021.