The Visit Intention of Local Tourists towards Choosing Boutique Hotels in Malaysia
Keywords:Boutique hotel, Covid 19 pandemic, Influence, Theory of planned behavior and tourism
Currently, the Boutique hotel is experiencing a significant decline in revenue as well as a rise in competition during the Covid 19 pandemic. The aim of the research is to investigate the factors that influence local tourists' decision to stay in a low-cost hotel in Malaysia. The TPB models are used in this study, and five hypotheses are suggested in the conceptual context. In the data collection, a total of 300 sets of questionnaires will be collected. The researcher will use PLS SEM to run the collected statistics. All of the findings indicated that Boutique hotels in Malaysia have a big effect on the visit intention of local tourists. Furthermore, it had given some implications for future research as well as some recommendations.
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Copyright (c) 2021 K. Raja Kumar, Clarence Anthony Puspanathan, Puan Che Siti Lazrina Bt Md Lazim, Azim Bin Ahmad Radzi, Encik. Adi Wira Bin Mohd Zin
This work is licensed under a Creative Commons Attribution 4.0 International License.