The Visit Intention of Local Tourists towards Choosing Boutique Hotels in Malaysia

Authors

  • K. Raja Kumar Department of Marketing, Universiti Tunku Abdul Rahman, Kampar, Malaysia
  • Clarence Anthony Puspanathan Department of Public Relations, Universiti Tunku Abdul Rahman, Kampar, Malaysia
  • Puan Che Siti Lazrina Bt Md Lazim Department of Commerce and Accountancy, Universiti Tunku Abdul Rahman, Kampar, Malaysia
  • Encik. Nor Azim Bin Ahmad Radzi Department of Entrepreneurship, Universiti Tunku Abdul Rahman, Kampar, Malaysia
  • Encik. Adi Wira Bin Mohd Zin Department of Entrepreneurship, Universiti Tunku Abdul Rahman, Kampar, Malaysia

Keywords:

Boutique hotel, Covid 19 pandemic, Influence, Theory of planned behavior and tourism

Abstract

Currently, the Boutique hotel is experiencing a significant decline in revenue as well as a rise in competition during the Covid 19 pandemic. The aim of the research is to investigate the factors that influence local tourists' decision to stay in a low-cost hotel in Malaysia. The TPB models are used in this study, and five hypotheses are suggested in the conceptual context. In the data collection, a total of 300 sets of questionnaires will be collected. The researcher will use PLS SEM to run the collected statistics. All of the findings indicated that Boutique hotels in Malaysia have a big effect on the visit intention of local tourists. Furthermore, it had given some implications for future research as well as some recommendations.

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Published

23-05-2021

How to Cite

[1]
K. Raja Kumar, C. Anthony Puspanathan, P. Che Siti Lazrina Bt Md Lazim, E. Nor Azim Bin Ahmad Radzi, and E. Adi Wira Bin Mohd Zin, “The Visit Intention of Local Tourists towards Choosing Boutique Hotels in Malaysia”, IJRAMT, vol. 2, no. 4, pp. 220–227, May 2021.

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Articles