Influence of Product Quality, Price and Promotion on Purchase Decisions on the Marketplace Shopee

Authors

  • Estikowati Lecturer, Tourism Diploma Program, University of Merdeka Malang, Malang, Indonesia
  • Stella Alvianna Lecturer, Tourism Diploma Program, University of Merdeka Malang, Malang, Indonesia
  • Ryan Gerry Patalo Lecturer, Faculty of Economic and Business, University of Merdeka Malang, Malang, Indonesia
  • Syarif Hidayatullah Lecturer, Faculty of Economic and Business, University of Merdeka Malang, Malang, Indonesia

Keywords:

product quality, price, promotion, purchase decision, marketplace, shopee

Abstract

This study aims to determine and provide empirical evidence about the effect of product quality, price and promotion on purchasing decisions on the Shopee marketplace. This study uses a quantitative approach with research based on its objective in the form of associative research. Associative research is a type of research that aims to analyze the relationship between one variable and another. This relationship can be in the form of an ordinary relationship (correlation) or a causal relationship (cause and effect). Based on the results of the statistical calculation of partial and simultaneous tests if product quality, price, and promotion affect purchasing decisions on the Shopee marketplace.

Downloads

Download data is not yet available.

Downloads

Published

25-04-2022

How to Cite

[1]
Estikowati, S. Alvianna, R. G. Patalo, and S. Hidayatullah, “Influence of Product Quality, Price and Promotion on Purchase Decisions on the Marketplace Shopee”, IJRESM, vol. 5, no. 4, pp. 114–118, Apr. 2022.

Issue

Section

Articles

Most read articles by the same author(s)