Digital Marketing: Significance and Trending Strategies During COVID-19
Keywords:COVID-19, Digital marketing, Social media, Strategy
Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. The paper focuses on significance of digital marketing during COVID-19 and also discusses some trending digital marketing strategies.
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Copyright (c) 2020 Jyoti Gogia, Sawan Nanda
This work is licensed under a Creative Commons Attribution 4.0 International License.