Advertisement Influence of Fairness Cream Among Females with Special Reference to Television Advertisement

Authors

  • C. R. Haritha Sree Narayana College of Education, Moothakunnam, India
  • K. B. Sajikumar Department of Commerce & Management Studies,, Sri C. Achutha Menon Government College, Thrissur, India

Keywords:

Television advertisement, Fairness cream, Brand preference, Purchase decisions

Abstract

Media has a great influence on society and they are interrelated and interdependent. It plays a crucial role in promotion of ideas and transformation of society. Television is the most important mass medium used for advertising and is used as a way for disseminating information to public. There is a growing trend of television advertisements in past few decades. Most of television viewers do not know the extent of influence of television in their purchase decisions. It influences the life of people directly or indirectly and many of the fairness advertisement shown on television target the female population. The main aim of the study is to find out influence of television advertisement of fairness cream among females.

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Published

2021-04-06

How to Cite

[1]
C. R. Haritha and K. B. Sajikumar, “Advertisement Influence of Fairness Cream Among Females with Special Reference to Television Advertisement”, IJRESM, vol. 4, no. 3, pp. 149–152, Apr. 2021.

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Articles