An Analysis on building Brand Awareness through Digital Marketing Initiatives

Authors

  • S. Krishnaprabha Associate Professor, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore, India
  • R. Tarunika Student, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore, India

Keywords:

Brand awareness, Brand Loyalty, Content marketing, Email marketing, Perceived Quality, SEM, SEO, Social media marketing

Abstract

The study aims to investigate the effects of Digital marketing in brand awareness. Data were collected through random questionnaires and has been given to the consumers. The collected data has been analyzed with the help of various statistical tools and techniques. The final results indicate that Digital marketing activities are influential in building brand awareness and also that Digital marketing activities bears on perceived quality, brand awareness and brand loyalty. Then, all research variables are approved.

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Published

25-07-2020

How to Cite

[1]
S. . Krishnaprabha and R. . Tarunika, “An Analysis on building Brand Awareness through Digital Marketing Initiatives”, IJRESM, vol. 3, no. 7, pp. 266–270, Jul. 2020.

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Section

Articles